Legacy Risk Solutions Branding
Building a Legacy
Legacy Risk Solutions is an organization comprised of independent insurance agencies, helping them streamline their back-end processes and support day-to-day operations so they can focus on client service or succession planning. This nuanced B2B brand required a visual identity that reflects its expertise, sophistication and trustworthiness, and could communicate membership benefits to their target audience of busy agency owners.
We overhauled their original logo to create a simpler, more functional mark that could thrive in small contexts, such as social media and their new website. We also expanded their visual identity into a full system, including new colors, type styling and a bespoke pattern, creating unity across their touchpoints and communications.
“We are so proud of the fresh new look from Wier / Stewart. They dove deep into our history, became a part of our team and delivered a remarkable brand that truly captures the essence of our company. The creativity and attention to detail have resulted into the perfect identity that aligns with our mission, vision and our passion to serve our clients and communities.”
Ash Smith / VP of Development and Partnerships, Legacy Risk Solutions
“Simple, smart and effective. Oh, and the new brand identity isn't bad either.”
Robbie Jordan / Production Lead