BlueCross BlueShield

The Challenge

The insurance industry and all of its communications can be hard to understand, cold and just plain overwhelming. Many insurance provider communications look the same, so standing out in the clutter of emails and office flyers and then also trying to encourage downloading a new app was a tall challenge.

BlueCross BlueShield of South Carolina consulted us to develop a launch strategy and awareness campaign that communicated the value and ease of the app in an engaging way. We happily rolled up our sleeves and got to work.