New Work Wednesday
|October 14, 2020
Fortera Foundation
Creating the bridge to an empowered future.
After the launch of their new visual identity pre-quarantine, our friends at Fortera Credit Union called us up again to craft the look of their philanthropic initiative—the Fortera Foundation. Fulfilling Fortera’s purpose to be a force for financial good, the Fortera Foundation was established in 2019 to align Fortera’s core values, resources and commitment to make meaningful investments in the communities they serve.
Designed with optimism in mind.
The mission of the Fortera Foundation is to improve the long-term financial stability of single-parent families and combat the cycle of generational poverty. Each piece of this identity is designed to convey positivity, tell empowering stories of overcoming the odds and establish a polished brand that builds equity and trust with the surrounding community.
“Desiring to bring our vision for Fortera Foundation to life, we entrusted Wier / Stewart with creating a brand identity that educates, empowers and inspires. We wanted its identity to be as impactful as its purposeful, life-changing mission. Their work on this project near and dear to our hearts has far exceeded all we could have ever envisioned. Beyond their tremendous creative talent, part of the Wier / Stewart difference is their thoughtful approach to producing art that connects meaningfully to a story. We couldn’t be prouder to introduce the Fortera Foundation and the hope its identity conveys.”
Ginna Holleman / Senior Vice President, Marketing
“Borrowing some of Fortera’s original brand DNA, we’re using these elements in new and exciting ways that help relate the brand to the Credit Union while also giving the Foundation its own visual style. This new sister brand’s story is one of positivity and bridge-building, growing out of Fortera’s community spirit.”
Rachel Baker / Designer