New Work Wednesday
|February 27, 2020
Triple Whammy
Logopalooza
While an over-arching, consistent identity is vital to the success of many large enterprises, one-off event marks can be just as crucial to undergirding their prosperity. Our partner in ‘Bama, the Shoppes at East Chase, is constantly creating reasons to drive traffic to their retail center. We support their efforts by creating marks and collateral materials focused on speaking to their audience and moving them to get involved.
Shop, Rock and Roll
Alabama nights pair best with live music, great food, shopping and being outdoors. The Summer Nights logo and colors evoke nighttime fêtes with neon glowing signs and cool, melty treats to tame the midsummer heat. This mark communicates authentic grassroots fun and concert vibes, so we can get their Montgomery crew rocking + shopping.
Lookin’ SharPei
Shop. Adopt. Drool. PuppyPalooza is a celebration of everything we love about our furry friends and needs a logo that reflects its festive, outdoorsy atmosphere. A muddy footprint with custom lettering evokes a whole lot of fun, and just a little bit of mischief. Unleash the fun!
Members Mark(et)
Blending both lineage and industry with a modern sense of style and purpose this mark sets a new standard of excellence for The Shoppes At EastChase market landscape. Not only will this logo help instill a sense of stability and leadership for their vendors, it also boasts an air of quality and pride for its visitors.
“Event-specific logos are a sandbox for us to explore edgy, expressive lettering and icons. We love coming up with unique and clever solutions that help grassroots events like these stand out.”