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New Work Wednesday

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October 23, 2019

This One Went Down Smooth

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Feelin’ Good as Quale.

Frankie Quale is a really great guy. And so is Mike Brown, proprietor of Arsenal Tap Room, for naming his blended bourbon after his right-hand man, Frankie. We were happy to help when we were asked to design a label to honor a man who we regard as a true classic. Plus, we never turn down booze. 

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The process used on this label was super cool. It gave us the opportunity to make a limited run that still incorporated metallic gold, which if we couldn’t, almost would have been a dealbreaker. Thanks, Showpony and cheers, Arsenal Tap Room.

— Alex Wier / Creative Director
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The Next Round Is On Us

We never say no to liquor. If you’d like to start a project with us, let’s talk. Over drinks is always best for us but after 4pm. We’ve got work to do.

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