New Work Wednesday
|August 7, 2019
Columbia County Schools Are Lighting The Way
Kicking It New School
It’s no surprise that we love a good branding project. So when Columbia County School District decided it was time to bring their visual identity into today’s digital-first world, we were all over it.
CCSD has made a great reputation for themselves on a state level, creating a huge opportunity for marketing to parents and potential faculty in Columbia County and beyond.
Fired Up.
After our Discovery Workshop, we realized there was so much more to what CCSD does than teaching. Their mission isn’t only to educate their students, but to actually create bright adults prepared to excel in life – a claim that’s supported by their 90% graduation rate and high ACT and SAT scores (#6 and #11 in the state).
The new Visual Identity and Style Guide needed to reflect the school district’s goals of preparing students for a global economy and giving every student equal opportunity, while remaining appropriate and familiar in the space.
Bearing the torch – these folks are lighting the way and setting the bar for what our schools should do and be for our kids.
“Columbia County is a leader among districts and needed visuals which reflect its attitude of excellence. With existing internal pride in CCSD colors and logo symbolism, we approached this rebrand as an evolution rather than a revolution. We called out the flames, demonstrating passion for education and replaced the lamp with a torch base, symbolizing carrying the standard and lighting the way. Darker colors, new typography, alternate logo styles and new patterns holistically reveal CCSD as the go-to school system for parents and kids, and the must-be place for passionate educators.”
“We are so excited to be able to introduce a new look for our community that exemplifies our true mission and goal for education in Columbia County. The dedicated staff took the time to tour our schools and meet with staff and members of our community to learn all about our schools and what makes us great. Thanks to the expertise of W/S, the process was exciting and enjoyable and we are thrilled with our new look!”
“After touring the schools, meeting with leadership and working hand-in-hand with Abbigail, we landed on something that truly represents the mission, goals and essence of what makes Columbia County School District so unique. We feel pretty great about that.”
“Columbia County School District’s perpetual quest for excellence made it easy for our team to develop strong strategic positioning and a messaging platform and visual identity that embodied the quality, high standards and mission of the district. Columbia County is the torch bearer, guiding the way and setting the bar for what schools should do and be for our kids. The district is creating and guiding bright individuals and preparing them for the global economy. That’s where we drew our focus and the result was perfect.”