New Work Wednesday
|July 25, 2018
A Sleeping Giant
Dovetail Essentials partners with Wier / Stewart to develop SlumberPod® brand and packaging.
Sleep. The cherished luxury that some take for granted. When you are the parent of a baby or young child, it’s a gift. A way to recharge your batteries. Regain the energy you put out chasing your non-stop crawling baby around the house.
That precious downtime is just as important when you are traveling with a baby. So what do you do when all of a sudden you have to share a room as one big happy family? The sleep routine you worked so hard to master is now disrupted and you are left comforting an overtired baby at 4am.
What you do is buy a SlumberPod®. It’s a quick-assembly privacy pod developed by mom and daughter duo Katy Mallory and Lou Childs. It fits right over a playard to help babies/toddlers AND parents get a good night’s sleep.
W/S partnered with Katy and Lou to help them create this life-changing product’s identity, and packaging.
The Challenge
In an overwhelming world of baby products and baby specialty stores, (RIP Babies R Us®!) developing a brand and product that is going to stand out can be difficult. Lucky for us at W/S, SlumberPod is a truly unique product unlike anything else in the market.
We were consulted to help develop a brand that could hold its own alongside uber-successful brands like 4moms® and Graco®. It’s a challenge we gladly accepted.
Our Solve
A modern, yet warm brand identity that is flexible enough to work appropriately across all branding and packaging opportunities.
The details matter.
Knowing that the SlumberPod brand needed to appeal to all parents, a unisex color palette was curated and typography was selected that would be both approachable and legible. It was essential that this brand stand out on the shelf, be inviting and work across various media types.
How can you get your hands on one?
SlumberPod’s Kickstarter launched on July 24th. If you are a parent of a little one or you want to give the perfect gift to another parent be sure to sign up and get on the list.
“Having the opportunity to work on the branding and packaging for a life-changing product for parents and families was very rewarding as a new mom. To know that parents like myself will now have the ability to travel and not worry about their baby’s sleep routine getting disrupted is such a relief.”
Christina Tucker / Account Executive
Dovetail Essentials
While SlumberPod may be the flagship product for Katy and Lou, we certainly know it’s not their last. Along with developing a brand for their product-offerings, we needed to create a signature for the parent company, Dovetail Essentials. This mark should be a fan-favorite for all you carpenters out there.
“We really enjoyed our collaboration with Wier / Stewart. Not only did they create a visual identity and packaging that speak to our brand (and will create legitimacy for us in the baby market), they were responsive and a lot of fun to work with.”
Lou and Katy / SlumberPod Inventors