New Work Wednesday
|March 5, 2025
JOYE in Aiken 2025
Feeling JOYE
JOYE in Aiken is kicking off its 17th year. Hard to believe. It’s an honor (and, quite frankly, a lot of fun) to evolve the brand each year to make it, as we say, “different, but same.” Scale, isolation and interplay between our heroes and type, information and brand elements lend the 2025 stuff a new energy — but it’s all unmistakably JOYE. It’s a stellar example of how important the foundational elements of an identity can be. Good, thoughtful brands just have those kinds of legs. Cheers to 17, friends! See you at the Willcox.
“Wier/Stewart’s talented team put the “joye” in Joye in Aiken! Every year they find new ways to express the spirit of fun that our Festival embodies, while also meeting the highest of quality standards. Whether they’re helping us with an ad campaign or designing a fundraising brochure, we can always count on the team’s expertise and dedication. Just like our world-renowned artists, they are virtuosos!”
Janice Jennings / Executive Director, JOYE in Aiken
“I was really happy with last year’s redesign, but felt it could go a step closer to the original look we set up several years ago by kicking it back to red. Also the original tagline was ‘JOYE is something you feel’ so alternating FEELING (JOYE) as a headline was another nod back while still looking forward.”
Leonard Zimmerman / Designer
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.