New Work Wednesday
|March 12, 2025
Georgia Sports Hall of Fame Induction Weekend 2025
Slam Dunk
Georgia Sports Hall of Fame’s annual Induction Weekend is the definition of hype. Our team works intently for months leading up to the celebration to craft iconic social content to cover the weekend. This year we had the opportunity to collaborate with the Atlanta Falcons, Georgia Tech and UGA Women’s Tennis accounts (to name a few), to bring additional impressions around the event. It’s an annual favorite — one, because it’s such a fun throwdown, and — two, it’s a perfect situation for how we get down — weird (crazy-cool content) and smart (data-driven strategy decisions and partnerships) — to produce winning work.
The stats don’t lie:
Instagram collaborations with the Atlanta Falcons, Auburn Baseball, UGA Women’s Tennis, GA Tech Basketball added over 170,000 Impressions.
“Induction Weekend never disappoints! It’s always a great experience getting to meet the incoming Class of Inductees and capturing all the exciting content. It’s rewarding to see all of our hard work start to pay off with accounts like the Atlanta Falcons wanting to collaborate with Georgia Sports Hall of Fame.”
Stefanie Bloedel / Social Media Manager
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.