New Work Wednesday
|April 16, 2025
Vera Hospitality Paid Media Campaign
A Masterful Performance
Vera Hospitality’s Tournament Week experience spans more than 40 years. She excels in delivering exceptional full-service offerings that help her clients create priceless memories this one special week out of the year. We partnered with Vera to make this year even more memorable and to continue to expand her footprint.
Our approach to promoting her services was two fold and leveraged what we know about this extremely niche audience. We engaged customers on Meta Paid Social Media platforms to meet our customers where they want to see us, with exactly the amount of touch points they prefer. As a supplementary effort, we retargeted with a Google Performance Max campaign, allowing us to catch “stragglers” with the same creative-heavy messaging as they browsed other digital spaces.
Results for this type of hyper specific campaign speak for themselves:
During the 2024 flighting, we saw extremely efficient ad spend, satisfying booking needs for the 2025 tournament.
“For her clients, VERA Hospitality is an experience as iconic as the tournament itself. For over 40 years she’s delivered elegance, class and peace of mind for her guests in Augusta. It’s an honor working with her team to prepare for the tournament every year!”
Will Wren / Paid Media Specialist
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Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.