New Work Wednesday
|August 6, 2025
W/S Sizzle Reel
Coming in Hot.
I’d assume most are familiar with the old AF expression ‘the cobbler’s son has no shoes’ (bonus for anyone born after 1990 who knows what a cobbler is). It means that the work you do for yourself almost always comes last. Admittedly, we’ve been horrible in the past about getting certain things done for our brand. Our new work reel bucked that trend. Via a heavy lift by the team (mainly Kesler), we kicked out this jam in record time. Do yourself (and us) a favor and check it out here. Don’t make us have stayed late for nothing.
“Putting this reel together felt like rewatching a season of a really good show I helped produce. This past year has been such a rewarding ride and getting to see these projects come to life from start to finish has made me even more grateful to be part of this team.”
Kesler Berry / Content Creator
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.