New Work Wednesday
|September 3, 2025
Queensborough Social Media
Banking On Success
Taking over Queensborough’s social media accounts offered an exciting challenge. Marketing for banking organizations can come off as dry and clinical, but our friends and neighbors at Queensborough bring unmatched energy to financial planning. It was our goal to showcase that on social, so we used smart engagement strategies like local giveaways, customer spotlights and expert financial management tips to showcase the special touch that Queensborough provides. We look forward to continuing to tell the Queensborough story, and enjoying more of these excellent results.
April – August 2025:
“Working with Queensborough, you see how much of an impact they have in our local community and how much their employees love working there. We wanted to show that off on social while also making banking a little more fun: think local hats during Masters week and dogs in the lobby.”
Stefanie Bloedel / Social Media Manager
“Working with Beth and the team at Queensborough is always a fantastic experience. The idea: leverage their established brand and team into a social presence that people notice. I’m so proud of the work our team puts in, and I can’t wait to see this account grow.”
Chris Hall / Social Media Lead
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.