New Work Wednesday
|September 1, 2021
Edgefield County School District
Growing Greatness
Edgefield County School District partnered with our agency to create a visual identity that appropriately represents the district and clearly defines a look-and-feel that propels the brand into the future in the community and the state of South Carolina.
In the Palm of Your Brand
And you know, for South Carolinians, the palmetto is a deeply rooted icon of resilience, strength and, frankly, home. This new mark represents a story of unity from the ground up with a foundation in education and acts as a point of pride not only for oneself, but for the well-being of the community as a whole.
“The assignment was to give ECSD a mark that represents all their schools, quality education and the Edgefield community, equally. We think this one gets an A+.”
Robbie Jordan / Designer
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.