Start Your Project

New Work Wednesday

 | 

December 13, 2020

Crawford Square Holiday Campaign


More Than Retail

Our friends at Crawford Square Real Estate Advisors don’t just deal in leasing, property management, accounting and construction management. Their properties are deeply involved in their local communities, giving back to local charities and bringing in the community for events all year. When they approached us about designing a holiday brand campaign to use across multiple sites, it was with the spirit of inviting shoppers in to make holiday memories through attending festive events, shopping for loved ones and soaking in the holiday season.



Have a Hue That’s Cool

Crawford Square’s Lane Parke shopping center is situated in Birmingham’s Mountain Brook village, a religiously diverse community that celebrates Christmas, Hanukkah, Kwanzaa and more. To broaden our message, we created an iteration of the campaign look with a frosty blue that took full advantage of our light bulb imagery.



“I love that the team at Crawford Square wanted to focus on bringing customers in for holiday memories rather than just shopping. Our creative team did a great job of bringing that vision to life!”

Emily Herrington / Account Manager

Weird / Smart™

Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.

Wanna work together? Let’s Start Your Project