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New Work Wednesday

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November 12, 2025

Retro Firewood Branding & Website


Hey, Hot Stuff.

There’s nothing more old school than a fire. It’s kind of like nature’s tv. So, when Retro Firewood got us on board for creating their identity, it was a clear case of “don’t overthink it” for us. I mean, they named it Retro, so we leaned into it. 

After establishing a brand that clearly differentiated them among their competition, we went to work on their e-commerce website, firing up Retro’s online retail presence. And, although it was August, we cranked up a raging outdoor fire to gather the content we’d need to support our marketing efforts. 

Retro Firewood is a great partner—we’re totally stoked to continue building this brand.



Yes, I shouted ‘fire!’. I shouted many things!”

Tony Minnicks / Designer


Weird / Smart™

Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.

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