New Work Wednesday
|August 26, 2020
Justin T. Jones
Lowcountry Council
Justin Jones in an experienced Savannah attorney with a logo that needed re-tailoring. His previous mark failed to define a recognizable icon that distinguished him among his peers (of which there are many in the market). With a clever solve to a traditional approach (an initials-based execution), we were able to give Justin’s law firm a symbol with the cut that matches his personality and approach.
“Our firm’s identity was in dire need of refreshing but we wanted to maintain a professional look. The team at Wier / Stewart was great from start to finish. They were responsive, creative, and produced a fantastic end product.”
Justin T. Jones, Attorney at Law
What does color betoken?
It was important for us to select a strong color palette that was representative of Justin’s story. Drawing inspiration from Savannah’s color-scape and traditional legal ephemera, we developed the Harbor Navy, Gold Coast and Cobble Stone foundational colors to represent the brand.
“Honoring Justin’s hometown, Savannah GA, while not alienating the greater southeast was a fun challenge. Excited to see this out in the world.”
John Robeson / Designer
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.