New Work Wednesday
|March 11, 2020
A Bundle of Joye
Once more with feeling.
Every year, the Joye in Aiken Festival gets better. And every year, we feel the pressure to reflect its excellence in both talent and fan experience in our supporting collaterals. The good news: the original intent of the rebrand has lent itself to creating exciting and highly recognizable assets while remaining fresh via new, smart executions. Hats off Robbie Jordan for making this year the best ever.
“Wier/Stewart’s brilliant design team helped us capture the very real “joy” in Joye – the pleasure that our Performing Arts Festival brings to our adults, and the excitement that the Outreach Program brings to our area children. The exclamation point that they added to our logo perfectly expresses who we are as an organization: fun, highly impactful, and always worthy of attention. As the Festival week continues with performances and outreach by our 40 truly world-class artists, we’re thankful to have the Wier/Stewart team behind us, cheering us on.”
Janice Jennings / Director, Joye in Aiken
“Joye in Aiken brings the year in on a high note, and designing for a dozen was a total blast. The brand is so dynamic that it was easy to let the acts take center stage and then amp up the design with bold type. Working with the folks at Joye is exactly that!”
Robbie Jordan / Lead Designer
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.