Augusta University

The Challenge

The consolidated Augusta University has history, that is for sure. Unfortunately, its legacy was spread across the many entities that form this system of clinical and academic institutions. To help put the past away and boldly move toward a promising future, we created an identity that gave Augusta University a new common tradition, reflecting the prestige and power of the sum of its parts.

From the onset, we insured the creation of the Augusta University identity was about more than aesthetics. This was about building both a figurative and literal symbol the community would want to champion.