Listerhill 1,000 Reasons To Switch

Keepin’ it Real

Working alongside our long-time partners Listerhill Credit Union is one of our favorite things to do. And as they’ve been expanding into new markets, we’ve helped them hit their big goal of making a big impact in each new, and existing, community they serve. This new campaign, 1,000 Reasons to Switch, is part brand awareness—introducing themselves to new potential members; and part membership drive. 

With community and authenticity being two major pillars of the Listerhill brand, we built this campaign around not only their strong offer, but also real-life member photography. Featuring Listerhill loyalists helps distinguish and elevate them from their competitors—big, impersonal online banks. Bold brand colors and strong typography keep the messaging clear, focused and irresistible.