New Work Wednesday
|October 19, 2022
Fortera Automagic Campaign
Car-pe Diem
In need of messaging that could be evergreen in any rate environment, our Automagic campaign for Fortera check(er)s all the boxes. With an abundance of features that make their program stand out among competitors, including 90-Day No-Pay, quick pre-approval and automatic pay, you could say that Fortera’s auto loan process is so easy… it’s like magic. A checker motif evokes traditional checkered racing flags, implying the speed at which Fortera can furnish their customers’ auto loans.
“We look to our partners at Wier / Stewart to deliver smart and creative campaigns that drive strong results. With the fun “Automagic” concept, the team delivered a high-octane design that highlights the agility of a Fortera auto loan.”
Ginna Holleman / Senior Vice President, Marketing
“Infusing everyday programs with personality and clever messaging is key to standing out in an inundated field. It’s fun to explore where we can push visuals and copy within the bounds of a brand.”
Rachel Baker / Brand Lead