Crawford Square Food Truck Fridays

Meals with all the Feels

Where there are food trucks, there’s fun. They bring people together—which makes them the perfect addition to all kind of events. When Crawford Square approached us to create an identity for their summer event series Food Truck Fridays, we were all-in. 

We captured the positive spirit of food truck culture with a bold illustration. The big arrow and checker pattern captures an Americana-Diner vibe, and the groovy typography evokes a playful attitude. Our tribute to this cultural staple conjures up the open road, summertime, good friends, good times and delicious food.