2023 Augusta Symphony Gala
La Pincha
In Cuban slang, this means "the job". And when we heard the theme for the 2023 Symphony Gala was Havana Nights, we were all about this one. To bring the feels of Cuba to life and elevate the event, we created a series of illustrations meant to transport our audience to the streets of one of the most iconic places on earth. Taking cues from the architecture (and the automotive), we built a palette and dreamy landscape that would become the anchor for over a dozen pieces of communication.
As everyone knows, the Gala is a big night. Our sundown to evening transition across our collaterals was conceived to bring a slow-burning sense of anticipation to the year's premier event. Nosotros te veremos ahi.
“There were so many directions this one could have gone, but once I started doing visual research I knew it needed to be the color and texture of those beautiful, weathered Havana facades... and a classic car or two... (the dancers with the chandeliers on their heads would have to sit this one out).”
Leonard Zimmerman / Designer
