28Bold Branding & Website
Pride in Our Work
You don't make an impact without being bold. That was our inspiration when tackling the rebrand and website for 28Bold, a non-profit that partners with churches to provide water relief to underrepresented parts of Africa.
The work 28Bold has already accomplished expresses the heart and spirit of a lion, a serendipitous overlap between Africa's most iconic resident and the scripture which inspired their name (Proverbs 28:1–the righteous are as bold as a lion). Marrying this verse and a water droplet resulted in the perfect mark, bold like its namesake.
World Wide Water
28Bold also needed a compelling and user-friendly website to tell their story and allow people all over the world to get involved. The central repository for details on current, past and future projects, the website needed to convey a lot of information without feeling overwhelming. Incorporating a subtle wave pattern and themed stats with interactive maps and active statuses of project funding and progress allows the user to understand a lot of complexity at once.