Abra-Ca-Dough-Bra
Let it grow, let it grow, let it grow.
Our friends at Listerhill Credit Union did just that. With the Money Market campaign, we were able raise awareness by communicating how easy it is to accumulate money with this Listerhill account. Their members worked hard for their money. Now, their money can work hard for them. Sure, money market accounts aren't new, but it was a new offering for Listerhill and they wanted to launch it appropriately. Bright blocks of color with clean illustrations and bold typography create a clear and straightforward message. CTA? Open an account. Campaign mediums included direct mail, newspaper ads, radio, digital, social ads and emails.
Goal!
At launch, they had an annual goal of increasing new money deposits by $20 million. After just three months of running the promotion, they hit $23.72 million and decided to switch gears and get to work on a loan campaign. Stay tuned for that creative soon!
“In this fun campaign, the typical notion of working for your money is reversed — what if your money worked for you? We knew the best visual direction for this campaign would be bold, bright and succinct; there’s no clearer visual for gathering interest than money raining from the sky.”
“In my 15+ years of marketing, I have never been asked to pull a campaign because it did so much more than we expected. This is definitely a first for me!”