Apartments.com
Everything You Need, All in One Place.
In today's day and age, it's essential for brands (especially category leaders) to make their customer journey as seamless and as digital as possible. For Apartments.com, that meant developing a suite of online tools and resources for their independent owner and mid-market advertiser audiences. The rental process can be time-consuming, many times requiring in-person meetings and a long paper trail. By providing a suite of online tools, Apartments.com could set up their customers with the ability to find the perfect renter faster. Once the tools started to become available, the challenge was getting the message out there and differentiating Apartments.com from the competition.
Agency Services
Coming to a mailbox near you. As with most digital products and services, the tools would be released in pilot phases. W/S was tasked with developing a campaign that would reach their audiences across multiple touchpoints of the customer journey. From sleek and polished direct mailers to effective email to video content we made sure to introduce the tools and touch on the value proposition and benefits Apartments.com offers.
Strategy
Copy Writing
Campaign Development
Collateral Design
Content Development
Email Creation
Display Ad Creation
Interactive Development
“It’s been a pleasure partnering with a Client that is always looking at how they can lead their category and offer top-notch services for their customers.”
