AU College of Allied Health Sciences Digital Media Campaign
Calling All Future Health Care Pros
If we see the phrase "uncertain times" one more time we're going to lose it. So in good news, we've been working with Augusta University's College of Allied Health Sciences since January to boost recruitment efforts through a super-efficient and cost-effective Digital Media Campaign. And the one thing we can be absolutely sure of right now is that students entering the pipeline to become future health care professionals are making an excellent choice in any kind of times.
“Campaigns don’t have to be complicated to work! We approached a highly targeted audience with clean creative and a clear CTA on top digital channels to lead them to the goal, in this case clicking ‘Apply’ on the website.”
Katie King / Director Integrated Marketing & Media
The result? Results.
This campaign performed exceptionally well with just three digital tactics working together to achieve awareness, engagement and conversions.
Paid Social drove 89% of impressions and 72% of website clicks, serving as our upper funnel awareness tactic to pull prospects into the campaign
Search helped find users when they were a step closer to conversion, earning a CTR of 6.05% and a CPA of just $24.27
Display Remarketing was our primary conversion driver with a high conversion rate of 29.81% and a super low CPA of $12.04
“This campaign wasn’t just targeted towards a specific audience; it was made for them. Choosing the right creative and media mix is what made this campaign successful.”
Katie Ryan / Marketing Specialist