Augusta Airport Environmental Installations
So Fly
After working for the past few years to develop Augusta's lead tourism campaign, we were fortunate to once again work with our friends at Destination Augusta to extend the brand into the Augusta Regional Airport. This exciting opportunity meant we could give visitors to our lovely city an instant taste of what we're all about—a funky, unexpected, multi-faceted experience.
An airport is like a handshake, one's first impression of a city; so our end goal was to make it welcoming, memorable and on-brand. Bold graphics and clever messaging on key focus points of the walls, floors and baggage carousels engage a captive audience, helping to set the tone for travelers' stays and leave them with a positive impression of our city’s spirit and offerings.
“I always say that the Wier/Stewart team has the strong creative and professional skills to translate our ideas and needs into tangible innovative projects. The arrival experience to our destination, especially through a major gateway like the airport, is so important for setting the proper tone of a visit. For our fly-in visitors, the airport is their first impression of Augusta so it’s critical we provide them with a sense of place from the start. The baggage claim makeover is the first of what will be a variety of opportunities to extend our soulful, welcoming, and memorable Augusta brand to visitors flying into our city and locals flying home. We have nothing but high praise for Wier/Stewart in helping us get this critical initial project completed, which has already generated tremendous anticipation about what’s next.”
Bennish Brown / President & CEO of Destination Augusta
“What better place to welcome visitors to our city than the airport? We love working with this brand—so flexible and recognizable. It has been a lot of fun watching its adoption across the community.”
Alex Wier / Founder, Chief Creative Officer