Authentic Augusta
Gotta Try 'Em All
As part of Destination Augusta's big initiative to bring more visitors to our beloved home city, ten of our town's finest local experiences have been bestowed the coveted designation of "Authentic Augusta." This new, curated portfolio of marketable experiences is a great launchpad for selling potential tourists on a trip.
In order to distinguish and elevate these experiences, we created a brand mark that evokes feelings of quality, originality and authenticity. The new badge works within the framework of the original Destination Augusta campaign, which we also created. Stamping the mark in the corner of photos, on collateral pieces and on the website is a hallmark of genuineness and trustworthiness; that everyone who comes to partake in one of these experiences is guaranteed to enjoy the best our city can offer.
“Our Destination Development department and participating partners worked for a year to develop the new Authentic Augusta Experience Collection and we needed a brand worthy of these immersive experiences. Wier / Stewart was up to the task, and they delivered! After seeing the first slide of their presentation we knew this was it, and now we have a strong authentic brand to market these experiences to our target audiences.”
Lindsay Fruchtl / Vice President of Marketing & Communications
Worth a Thousand Words
To showcase these unique adventures, our content team joined in on the fun and documented each one. Stunning photography for each event is a key asset in Destination Augusta's marketing toolbox, and tells the insider story for each of these pillar Augustan experiences.
“Always proud to do work for our hometown! It's also great to get a firsthand experience for all that Augusta has to offer. I grew up here, and didn't know about some of these experiences. They are definitely worth signing up for and rolling to these events!”
John Robeson / Digital Lead