Belltower Student Foundation Branding
You rang?
The Belltower Student Foundation is a mentor-led organization at Augusta University, comprised of students who join a philanthropic board and invest a real-life endowment for the benefit of campus and community. Their goal is not only to help worthy causes in our area, but to demystify the world of philanthropy, foundations, boards and financial stewardship.
We worked with Belltower to both name their organization, and craft a stand-out visual identity that arrests the short attention spans of students with high demands on their time. We ultimately settled on the name "Belltower" because of Augusta University's eponymous monument, and because they have a message of philanthropy to ring out across the city.
In this endeavor, walking the tightrope of looking elite, but not elitist; smart but not alienating to newcomers, is key. An icon and wordmark that leans traditional, but paired excitingly with bold and unexpected brand elements gives Belltower a stand-out visual identity sure to capture the short attention spans of our busy target audience.
“Working with Wier / Stewart on the branding for Belltower Student Foundation has been an incredible experience. They've walked with us from naming to branding to website development and promotional products. Their knowledge and responsiveness set them apart in their industry and they have been a joy to work with.”
Alex Griffin / Executive Director, Belltower Student Foundation
“Working in a space that is typically traditional-looking and infusing a fresh spirit of youth and excitement was a fun challenge. We wanted to make investing and philanthropy feel relevant and important to the next generation, because it is.”
Rachel Baker / Senior Brand Lead