Burke Health Visual Identity
Taking Your Health to New Heights
Recently, the major medical hub in Waynesboro, Burke Medical Center, had its operations taken over by a new group dedicated to making it a center of excellence, specializing in orthopedic and cardiovascular care. The first order was to change the name to signal to the public that a renewed energy. focus and mission were afoot at the hospital. In doing so, we didn't want to lose the locality in the original name, and landed on Burke Health. It was then time to create an identity expressing the forward-thinking, patient and physician first ethos of the brand.
Outstanding in Their Field
Meant to be as appealing to physicians as patients, the new Burke Health brand takes traditionally medical elements (color, typography, etc.) of design and pushes them just outside of the standard executions, clearly signaling to our audiences that, although it is obviously a health care enterprise, it is one that is approaching their profession from a different angle. Friendly, bright and slightly techy, the Burke Health identity welcomes all to improve their quality of life through the expert care and facilities of this progressive community medical center.
"Our new branding speaks to the work we’re putting into the hospital to change years of perception and our commitment to providing exceptional services to the CSRA. Weir/Stewart was able to reflect the progressiveness of our facility in every element of the process. We’re taking rural healthcare to the next level and patients are choosing, Burke First!"
Lacey Zorn / Director of Marketing, PR & Community Outreach
"Proud to partner with these guys. There is contagious enthusiasm and a commitment to excellence at every level."
Daniel Stewart / President