Café Dulce Brand & Website
Cut the Custard
Serving up the delicioso flavs of Land of a Thousand Hills Coffee and Whit's Frozen Custard for the first time in Augusta, we couldn't wait to dig in and serve up Café Dulce a robust and flavorful identity and website for their prime location on Washington Road.
Sprinkle System
Approaching the brand holistically, including how it would be expressed in their custom two-floor space, we were inspired by the rich color of coffee beans, the sugary lift of light pink and the streamlined typography on high-end espresso machines. We achieved a brand system which unifies these two distinct brands and engenders a high-end customer experience that reflects the quality of the products.
A full brand toolkit including logo lockups, typography, patterns and colors allowed Café Dulce to hit the ground at a full sprint upon their grand opening in October, and continues to serve all of their brand touchpoints as they grow, including their custom website.
“Wier Stewart was instrumental in helping Café Dulce identify its branding. They took the challenge of taking two unrelated products and blended them cohesively into a unique brand that represents Café Dulce. They took a craft coffee franchise, a frozen custard franchise, and created a modern café look and feel for the CSRA.”
Daniel Huang / Café Dulce
“Branding projects like this are some of our favorite. Bringing our clients’ vision to life will never get old. Custard + coffee...sign us up any day! Yum.”
Melanie Quick / Senior Account Manager