Cakerate
Bringing cake decorating to the masses.
W/S client Wholesale Sugar Flowers has been providing high quality, premade sugar flowers to commercial bakers since 1998. Their new venture will provide cake decorating kits to professional and amateur bakers alike featuring the flowers their customers know and love. Our task—provide a name and visual identity to bring this new idea to life.
Bake it up!
After presenting a handful of short and sweet name options, Cakerate was the perfect fit. It indicates what the product entails (cake + decorate), it's easy to remember and it can work well into the future however the brand evolves. With a name selected, we got to work on creating the visual identity. Bouncy icing letters and patterns featuring sprinkles and sugar roses make this one of our sweetest branding projects yet.
“We consider W/S integral to our business development, so when we approached them with this idea, we knew what we wanted the end result to illicit but didn’t know how to get from idea to an actual name, brand and identity. They produced key collateral that encapsulates the feelings and attitude we wanted with this new business. Now, we are positioned to take this to market with strength and purpose.”
Keera Brooks / CEO, Wholesale Sugar Flowers
“When it comes to developing a new brand, a visual identity is more than just icing on the cake. The identity our team created for Cakerate sets the company up for years of product development and growth—and that's about as sweet as it gets.”
Beth James / Account Director
