Carter Engineering Rebrand
Foundational Branding
Our Watkinsville friends Carter Engineering are experts in building strong foundations, so when it came time to rebrand their entity, they wanted a partner who had similar experience.
The new identity for Carter Engineering presents the company as a firmly established leader in the field — a national brand with a bright future. It is built around the Xs and Os of what they do with a quiet nod to the partners who’ve made it what it is today. Strong and dependable, it represents the ground up approach to their craft and the unparalleled quality of their work.
Can you dig it?
Keeping our tones earthy and grounded reflect the mediums Carter Engineering works with and in. Tonal greens allow for a sophisticated expression of the brand, while orange gives it a pop of color to highlight information and set them apart. Adding in some custom topographical patterns was a natural fit to help further brand their communications.
"Our whole team has really enjoyed working with Wier / Stewart — they’ve helped us rebrand, refresh and revitalize. Our company is fortunate to have grown tremendously over the last several years, but we’ve not kept up on the marketing side. Wier / Stewart has brought our brand up to our standard of work as a company, and we’re thrilled with where we’re headed."
Houston Gaines / Director Of Business Development
"For the folks at Carter it was all about keeping it smart and simple with an updated icon that looks great at all the right angles."
Robbie Jordan / Production Lead