East Lake Golf Club Brand Refresh
A Spiritual Foundation
Across the board, golf clubs are creating additions to their brands for many different purposes. Whether it's a hat with a specialty drink on it or a mascot that lives both beside and outside of the primary logo, their expansions are very much a thing. For East Lake, we wanted to modernize while maintaining the historical integrity of the lead brand while offering fans and members better experiences and keepsakes. The great fisher of the lake, the ELGC Heron, is a reference to the body of water, East Lake, and its heritage as a full recreational experience. It is also a representation of Bobby Jones, a legendary angling enthusiast, whose contribution to golf is referenced in the pin and flag positioning of the legs. As always, a wonderful, collaborative experience with the gang at East Lake.
“East Lake is a prime example of balancing historical significance and modern necessity. The result is a timeless update that perfectly tees up another century of iconic golf history in the making.”
Robbie Jordan / Production Lead