Fortera Credit Union Home Loan Campaign
Making Interest, Interesting
With a still-hot mortgage market, Fortera was game for a year-long campaign featuring their great lineup of home loan products, ensuring they’ll be top-of-mind come moving time. To keep it fresh for a 12-month flight, we curated four themes—one for each 3-month quarter of the campaign. Here’s a peek at the first two.
Homestyle
“Get Moving” and “All the Right Moves” are the lead thoughts for the first two quarters. Referencing being active and dancing respectively, the photography, color schemes, patterns and copy shift between the two, but tie together with shared shapes, layout and tone. There’s enough shared DNA to feel like the same campaign, but visuals stay fresh for repeat views throughout the year.
"We had an idea of what we were looking for in our next home loans campaign, but the creative from W/S exceeded all our expectations. The imagery and copy in our ads have hit all the right notes with our target audiences."
Fortera Marketing Team
"We approached this Fortera campaign in the best way we knew how. A sprinkle of puns on an often serious subject allowed for the amiable side of Fortera to show throughout this mortgage campaign."
Dora Flynn / Designer