Community Chords
All Together Now
Community Chords is a donation-supported outreach program conducted by the Augusta Symphony whose mission is to share the joy of music with veterans seeking relief through music therapy. The program creates relationships between veterans and the orchestra; Symphony musicians perform for veterans and hospital staff throughout the year at local VA Medical Centers, provide live music during therapy sessions, and invite veterans to observe Symphony rehearsals at the Miller Theater.
The uplifting power of music is the maestro behind our colorful and approachable identity for Community Chords. Radiating positivity and connectedness, it is designed to inspire donors to give towards a brighter future where everyone has access to world-class music, and to encourage vets to engage with Augusta’s music scene through concerts, meeting local musicians, and someday, classes, workshops and more.
The Community Chords mark is related to the Symphony’s brand through shape, which is an easter egg that ties the two brands together; the soundwaves icon is derived from the curve of the Symphony’s treble clef.
Colors of the Winds
Our color strategy was obvious from the get-go – be positive and vibrant, and able to live comfortably with the fam’. As a sister brand, we included both the turquoise from the Miller Theater and the Symphony’s red. The primary yellow belongs solely to Community Chords and evokes optimism and warmth.
"W/S was the obvious choice to create the identity for Community Chords. Because of their excellent work on our Augusta Symphony rebrand last year, we knew their design would coordinate with the Symphony image while communicating the excitement and positivity of our new project."
Camilia Mouton / Marketing Manager
On Repeat
We love patterns – that little extra bit of visual uniqueness that brings life to a brand. We settled on two geometric designs that can be used across all of CC’s collateral, the first evoking soundwaves and the second reflecting echoes rippling outward into the community.
"We are ever mindful of the need to share our mission beyond the walls of the concert hall. Community Chords embodies the Symphony's mission to share the joy of music with our community by connecting our orchestra with veterans seeking relief from PTSD, depression, anxiety and stress through music therapy."
Anne Catherine Murray / Executive Director
"We loved the challenge of creating a brand that can live harmoniously with the locally-loved Symphony and Miller Theater brands, and can still function independently as the program grows. Finding its unique voice in bright color, pattern and stylized photography, Community Chords is the loud and joyful family member – inviting to Augustans from all walks of life, reflecting the excitement and healing power of music, and reflective of its mission to bring diverse communities together."
Rachel Baker / Designer
Grace Notes
The typography was chosen to create a welcoming and positive tone, but also polished and professional – after all, the program will be stewarding community donations. And the photography is all about highlighting the program beneficiaries – high-contrast black and white photos of our vets that pop against the colorful backdrops.
