Intown Golf Club Welcome Kit
Ham and Egging It
Intown Golf Club is not your traditional golf club. Tucked away in the heart of Buckhead in Atlanta, Intown provides an escape for golf lovers from all backgrounds, allowing them 18 holes without leaving the city. The wish is for members of all ages, races, genders, backgrounds and experience levels to get together around the game and create a social phenomenon heretofore unseen at any traditional club. Our role in this process—craft a member welcome box that reflects the unique personality of the club.
Paired with the Pony
When it comes to designing things that will exist in the real world, there's no better partner than our sister company, Showpony. Our teams worked closely throughout the concept, design and production phases of this process to put together the welcome box for Intown members. The finalized kit included a custom Smathers & Branson valet, member booklet and custom Intown playing card deck. Showpony handled the packing, labeling and shipping to get the kits into members' mailboxes.
"When our team designed Intown Golf Club, we knew the overall look and feel of the space would matter to our members and their guests. Being very thoughtful about all the little details would make the experience truly unique. The team at Wier / Stewart understood this vision and crafted the perfect welcome kit to create a lasting impression and set the stage before a member even steps inside."
Erwin Macatulad / COO, Intown Golf Club