Joye! In Aiken 2022
All That Jazz
Another of our favorite events is coming up, the annual Joye! In Aiken festival. Each year we get to work with the team at Joye, as they bring their performing arts festival to Aiken, South Carolina. Welcoming Juilliard artists to our neck of the woods gives us a yearly opportunity "jazz up" the Joye! In Aiken brand.
Anything But A Broken Record
For this year’s Joye, we wanted to bring a little razzamatazz to the table. Evolving our highly recognizable brand forward (while making it feel new and fresh) brought us to the feels of vintage Jazz — a huge component and fan favorite for the festival. The dynamic lines of our background and slightly offset containers pair with a cut-out style for our photos creating a feeling of movement, sophistication and fun. It’s a joyful rendition of Joye’s ethos.
"As usual, working with the talented staff at Wier / Stewart has been a true “joye!” In the materials they’ve designed for us, they’ve perfectly captured all the fun and excitement of our performances. As we bring yet another lineup of top-tier artists to Aiken and the CSRA, it’s great to know that we have such a strong team to depend on."
Sandra Field / President of the Joye In Aiken Board of Trustees
"It can be hard to improve upon something you are already fond of, but I think we landed on a something cool by combining a blend of vintage jazz and Joye's already recognizable identity."
Tony Minnicks / Designer
