jumboMedia Branding
It's Gonna be Uge.
We love to work with folks that we know, so when our friend Seth Fader reached out about needing a brand for his business, we jumped at the chance. With a lifetime of experience in high-end storytelling, jumboMedia needed a mark to make this new kid on the block look like they've been in the game forever.
The identity reflects this in an established, yet fresh mark, with a subtle tip of the hat to Seth's field of expertise. An expanded palette adds fun and flexibility, when applied to the primary icon, which helps offset the elegant simplicity of the design.
"If you know Seth, who is universally regarded as a great guy, and you know his vibe, I feel like you can see it in the identity for Jumbo. Any time we can pull something off like that, when this business is essentially about his talent, is a win."
Alex Wier / Founder, Chief Creative Officer