Justin T. Jones

New Work Wednesday

Aug 26

Lowcountry Council

Justin Jones in an experienced Savannah attorney with a logo that needed re-tailoring. His previous mark failed to define a recognizable icon that distinguished him among his peers (of which there are many in the market). With a clever solve to a traditional approach (an initials-based execution), we were able to give Justin's law firm a symbol with the cut that matches his personality and approach.

Screen Shot 2020-08-16 at 2.06.15 PM.png

Screen Shot 2020-08-16 at 2.11.59 PM.png

Screen Shot 2020-08-16 at 2.12.55 PM.png

Screen Shot 2020-08-16 at 2.24.06 PM.png

Screen Shot 2020-08-16 at 2.24.14 PM.png

Screen Shot 2020-08-16 at 2.22.42 PM.png

“Our firm’s identity was in dire need of refreshing but we wanted to maintain a professional look. The team at Wier / Stewart was great from start to finish. They were responsive, creative, and produced a fantastic end product.”

Justin T. Jones, Attorney at Law

Screen Shot 2020-08-16 at 2.22.53 PM.png

Screen Shot 2020-08-16 at 2.22.27 PM.png

Screen Shot 2020-08-16 at 2.22.20 PM.png

What does color betoken?

It was important for us to select a strong color palette that was representative of Justin's story. Drawing inspiration from Savannah's color-scape and traditional legal ephemera, we developed the Harbor Navy, Gold Coast and Cobble Stone foundational colors to represent the brand.