Justin T. Jones
Lowcountry Council
Justin Jones in an experienced Savannah attorney with a logo that needed re-tailoring. His previous mark failed to define a recognizable icon that distinguished him among his peers (of which there are many in the market). With a clever solve to a traditional approach (an initials-based execution), we were able to give Justin's law firm a symbol with the cut that matches his personality and approach.
What does color betoken?
It was important for us to select a strong color palette that was representative of Justin's story. Drawing inspiration from Savannah's color-scape and traditional legal ephemera, we developed the Harbor Navy, Gold Coast and Cobble Stone foundational colors to represent the brand.