Lord, Give Us A Sign
Sheep of Faith
Rich in tradition and steeped in history, Church of the Good Shepherd is not only a beautiful place, but an integral character in the story of Augusta; one whose long tenancy and constancy within shifting culture reflects the timelessness of the gospel. Celebrating a 150-year legacy, this brand refresh timely launches Good Shepherd into the next 150 years, with a voice and visuals that are clear, cohesive, and effective at telling its story.
Because of its members’ strong ties to the Agnus Dei (The Lamb of God), and its 35+ year association with the brand, we carried its equity forward with a re-designed icon able to work in a wide array of print and digital communications. The refreshed brand keeps what people love about Good Shepherd and introduces new elements, providing a toolbox to help create effective communications for years to come. The result is a distinct brand that pays homage to the past while looking to the future, serves as the umbrella over all ministries and programs, and establishes Good Shepherd as a beacon of Good News.
Branded merch and promotional products by Showpony.
Patterns
Two custom patterns add richness to the brand, each based on a pattern from the Sanctuary (and an easter egg for those who can trace their origin). Bringing these elements into the wild helps share the beauty of the church with the world, creates brand consistency between worship services and church communications, and evokes rich tradition and historicity.
Being Consistent Across the Board
COGS (Church of the Good Shepherd) has a lot of stuff that uses branding. They have multiple emails sent to different segments of parishioners, tons of collateral materials, branded merchandise and signage. We made sure our new identity system tackled all these and did it with ease and grace.y.
“An evolution rather than a revolution, we got to dig into Good Shepherd’s archives to see how the ‘brand’ has changed over the years, and determine the appropriate next step. The church itself has so much rich art and history, in many ways we felt our work had already been done for us!”
Color
We’ve kept Good Shepherd’s five basic colors, which represent liturgical seasons. Deep evergreen will be the primary color, representing ordinary time (the majority of the year), as well as growth, freshness and new life. It is punctuated by gold accents, reflective of sanctuary art and ceremonial garb and items.
“We had a great roll out of our brand refresh with lots of excitement all around. Working with W/S has been a lot of fun and they really get us. They have done a great job guiding us to what we are confident will be a successful communications strategy for our congregation helping us to deliver on our mission.”
