Magnolia Adult Home Care
Helping Out the Helpers
An icon of the South and its hospitable nature: the Magnolia. When we named this start-up home health care service, we wanted to reflect not only professionalism and expertise, but real deal caring as well. It is, after all, what separates Magnolia from their competition in North Alabama — they create meaningful bonds with those they serve, becoming not just caregivers, but friends.
Tones of Home
The colors and patterns supporting the identity were created to intentionally evoke a certain homey-ness, bringing a sense of nostalgia and warmth to the brand. Like, say, the wallpaper in your Grandmother's kitchen. The icon serves as a departure point from whence to tell Magnolia's story — highlighting the 6 tenets of the business. The greatest of these, as they say, is love (read: companionship).
"Our goal was to create a sophisticated and warm style for Magnolia, to help establish them right from the start. We're calling that style: Nostalgic Wallpaper."
Tony Minnicks / Designer