Midwest Maintenance Tagline
Saying it All in a Few Words
The art of the tagline is dropping a statement in just a few words that speaks to a company's core function and piques the interest of the audience. For MMI, who restores historic structures, our swing thought was this: MMI isn't new to the restoration business, which is helpful when what you predominately work on is old. Having the experience of generations of family and team members who've seen just about everything is especially helpful in their nuanced field. The compounding interest of constantly working through challenges across different styles of architecture and material pays big dividends for MMI in the here and now. As a matter of fact, once a job is complete, both the physical structure and MMI are Better Than Ever.
“Brand positioning often centers on prospective customers, but we believe it should also resonate deeply with the brand's core team. MMI's rich history, passion for their craft and commitment to excellence inspired us every step of the way.”
Katie King / Brand Strategist