NEBA Health
Changing the perception of "Spacey".
For over 15 years, NEBA Health has been on a mission to give clinicians, patients and families a better way to understand and promote brain health. They've worked hard to develop products that have shown promise in helping with ADHD, anxiety, depression and focus issues AND made them high quality and affordable. Taking the "spacey" kid from outcast to astronaut.
With numerous new products going to market in 2019, NEBA Health partnered with us again to help them evolve their brand positioning and develop strategic marketing and media plans fueled by campaign creative and sales collateral that spoke to their brand truths and beliefs. Mission accepted.
“Partnering with the NEBA Health team to develop their brand story and strategic plan has been a dream project. Their commitment to helping others, quality of products and honesty make them the ideal client to work with. It's easy to get behind a brand that's in it for the right reasons.”
Christina Tucker / Director, Brand Strategy & Development
A Bright Star in the Brain Health Galaxy.
The brain health category continues to grow at a rapid pace with hundreds of options to choose from and pharma giants monopolizing the industry. With two brain health products in market already, NEBA Health needed a strategic platform to tell their brand story to audiences and promote their latest suite of products. We had to ensure that were reaching the right audiences at the right time with content they actually cared about.
“This is the year of NEBA Health. We have the right brand, multiple products with more coming, and a new sales team in place. Pairing this favorable business state with strategic advertising placements will be the key for launching the brand into the everyday lives of families who will benefit the most from NEBA Health's mission.”
Katie King / Director, Integrated Marketing & Media
Supporting Happy, Health Brains.
After continuing to immerse ourselves in the category and learn more abut NEBA Health's product offerings, we discovered we were on to a few things.
The nutraceutical and brain health category can be cold, stale and sometimes superficial. Promoting the message that NEBA Health supports happy, healthy brains was unique in the category and allowed for a lot of creative avenues and discussion points regarding their suite of products.
From the original "launch" of Brain Booster Omega-3, we expanded our space theme, developing appropriate names and branding within this unique theme to keep brand consistency and tone.
Parents and Clinicians appreciate what NEBA Health stands for. So we stayed true to who NEBA Health is and created honest, altruistic and friendly communications.
Based on those items, here's a snapshot of some of the campaign materials we developed.
A Solve For Social
Social media is a place where moms (a key demographic for NEBA) go to learn about new approaches to ADHD and other issues affecting their children. We created a digital presence to quickly get their attention and drive them to more info on NEBA's suite of products.
All About PMA
Keeping it positive is at the core of who NEBA is. Even though the subject matter they deal with can be negative or scary, their communications are consistently kept hopeful, emphasizing positive outcomes.
“This project hits close to home as I was one of those kids that was prescribed meds to help with ADD and ADHD. Love creating content that aims at helping parents and children find healthy alternatives to heavy prescription drugs.”
John Robeson / Designer
A little something for the kids.
It's always fun to work on something involving kids. We've got a soft spot for them. As part of our kits that go out to clinicians and families, we included a sticker set. After all, there's nothing wrong with being a little different. Lots of times, it can be a blast.
“W/S is the marketing department we needed but couldn't afford. We knew we were building out our brain health offerings to broaden our conversations with parents and clinicians. W/S listened. They took the time to understand our needs. And then they built a masterpiece brand out of the parts, bits and pieces we brought them. From strategy to brand, creative, placement and management. They've got it. They are our marketing vendor. But seamless so they seem like our marketing department that we could never afford in-house.”
Howard Merry / President, NEBA Health
Time to guide the capsule if you dare.
Interested in promoting better brain health for you and your family? A variety of new products are now available at shop.nebahealth.com. Check 'em out.
PS - For you David Bowie fans, we know the headline isn't technically right.
