Orange Otter Toys' Branding
Talk about a Gift
Our longtime friend Aubrey asked us to brand her new toy store. I mean, come on. The Orange Otter, which opens today in North Augusta, BTW, specializes in hard-to-find and trending gifts for children of all ages. The otter is a tremendously curious animal (hence the name) so our mission was to bring that idea to the fore. "Otis," as he was christened by the Hinksons, peaking through the O and dressing the part for different adventures does just that. Add a big, bright palette and polka dots and you have a fun, super friendly identity which kids will love and adults will read as boutique and sophisticated.
“I am so thankful for my friends at W/S for bringing the Orange Otter to life. Otis Otter is welcoming, charming and playful…exactly what we hope our store will feel like to the kids and families we serve.”
Aubrey Hinkson / Owner, Orange Otter Toy Store
"It's wonderful when the client has a solid vision for their business. It was very apparent this brand had to be swimming with energy, curiosity and personality just like the otters I got to research. When they make plushy otter mascots, I know I want...NEED one."
Leonard Zimmerman / Designer