Our Brand New Bag

If you know anything about W/S, you probably know how much we love our hometown of Augusta, Ga. That said, we are incredibly honored and humbled to announce a new partnership as the agency of record for the Augusta Convention & Visitors Bureau (ACVB).

In 2018, the ACVB hired a new President/CEO, Bennish Brown, former President and CEO of Travel Tacoma and Pierce County, Washington. Under his leadership (alongside a great group of staff, board members and community supporters) a fresh vision has been established for Augusta’s River Region. It’s bold, it’s unique and it’s going to be insanely fun to work on.

“Bennish’s team boasts an enormous amount of talent and we couldn’t be more excited to work hand in hand with them to tell Augusta’s story” said Daniel Stewart, President and Chief Operating Officer of Wier / Stewart.

Alex Wier, Chief Creative Officer, added “people who believe in Augusta already know how cool it is. We’re psyched to have an opportunity to create a campaign that showcases what makes Augusta so unique and, ultimately, increase market share of meeting and leisure travel.”

The 2020 scope of work includes an updated visual identity and media campaign set to launch in market in the third quarter of this year.

We already #loveaugusta. Time to show everyone else why they should too.