Seeds 'N Such Social Media
Growing an Audience
Not only does Seeds 'N Such have the best seeds around—organic, non-GMO, a massive selection; they're actively invested in their customers' gardening success. With the Covid pandemic catalyzing the emergence of 16 million new gardeners, many of them in younger demographics, Seeds needed a strategy and engaging ideas to meet these excited newbies (as well as seasoned pros) where they're at—social media.
A mixed-content strategy of beautiful photography, gardening tips and tricks, blog posts and promotions gives Seeds' social channels a variety of interesting and ever-changing info that is engaging and relevant. Creating a fan club for any brand is a long-term play, but we've already seen a huge engagement increase since taking on their social posting. Our strategy through the first few months, from December thru April, has generated stellar results: