The Kong of Beers
Monkey Business: Wier / Stewart and Savannah River Brewing Company.
Introducing Blanc-y Kong, SRBC's White India Pale Ale.
The Challenge: Help the brewery create a name and visual identity for its newest IPA that will have it flying off the shelves.
Our Solve: Like we’ve mentioned before, beer is fun, especially when it’s named Blanc-y Kong. Inspired by the tropical tones of the brew, we’ve designed packaging and collateral materials for Kong that crush the competition and have a good time doing it.
"I wanted to illustrate a beer can design that was part Snowflake (the albino ape), part Easter Island and part Carmen Miranda." #nailedit
Leonard Zimmerman / Designer
Blanc-y Kong is a big, fruit-forward barrel of White IPA fun filled with Lemon Drop, Citra and Denali Hops. Unlike any other tropical brew ever encountered, Kong's unique style makes it a crusher and its big nose of pineapple, peach and banana pair perfectly with a rampaging good time.
Available At
Savannah River Brewery Tap Room
Saturday, July 14th
Services Provided:
Beer Naming
Copy Writing
Can Design
"What many don't know about SRBC is they're local and family-owned. Their culture is truly embodied in their new beer can designs. They're embracing their "inner nerd" and their love for Augusta! These guys are awesome to work with and make some good damn beer. Cheers!"
Stacie McBride / Account Coordinator
"It has been stellar working with Wier / Stewart throughout the designing process. They have worked around our schedules on multiple occasions and bring a level of professionalism that is second to none; all the while crafting artwork that actually sets the trend, unlike other agencies that just ride it. I couldn't be happier with the can design for Blanc-y Kong and I am proud to have this tasty IPA packaged in it."
Adam Fulmer / Head Brewer
