The Palomar Group New Year’s Card



A Record Year

We love people who aren't afraid to rock the boat. The Palomar Group, who you might remember from earlier hits such as their 2020 Christmas Poster, one hundred percent falls into that category. The follow up to 2020's smash takes the group on a voyage through the zietgeist of 70s Yacht Rock, and the entire crew committed to the theme.




Details on Details

Ask the Palomar Group about any commercial real estate transaction and they'll tell you, it's the details that make or break a project. The same can be said for selling the concept of this vintage album. Song titles, record label badges, even price tags backed the throwback feels. We'd say "it's the little things," but with this project, and kickass partners, we went big.



"We had a blast working with the W/S team as they creatively and skillfully brought our vision to life. Our clients and friends loved this year's card. I can't wait to see how we top it next year!"

Jessica Caron / Marketing Director

"Listen. We're only as good as our subject matter. The crew at Palomar went FULL SEND on us and completely committed to this in a way that pushed us overboard. They're kinda like that aren't they."

Amanda Ferguson / Content Lead

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Poster of the Month