The Prather Co.
W/S helps The Prather Co. handle its business.
After years of success in commercial real estate, development and leasing, Lionel Prather decided to strike out on his own. He comes by it honestly. Doing your own thing has run in the family since his father started the first Prather business in 1965.
Visual Identity
New School Old School
The Prather Co. is new on the scene, Lionel is an established, go-to guy. He's worked on Columbia County's biggest public/private development, built neighborhoods and leased businesses for close to three decades. Our challenge was to incorporate a feeling of familiarity and freshness at the same time.
Finding the Balance
Our interchangeable enclosed and open type treatment give us some flexibility in how casual vs. formal we want to be in our communications. Our highly versatile, reversible badge can go anywhere and do anything, much like the company. And, our mix of traditional and modern fonts helps lend a new but established feel to the identity system.
Digital Development
Along with Prather Co.'s visual identity, we created the new online home for the venture. Built simple and sturdy, the site communicates a get-it-done attitude while showcasing some strong projects.
"These guys totally understood the concept. Their thoughtful strategic advice and spot-on creative has set the tone for our new venture. I'm proud of the work."
Lionel Prather / President,
The Prather Co.
Our Appraisal
The Prather Company's visual identity is equal parts timeless and versatile. Pretty good traits for a brand and a client.
Website Features
The Projects section highlights featured projects with a photo gallery that calls out key project details and information.
The Featured Listings section embeds Prather Company's listings from the Buildout commercial real estate marketing platform.
“It was our goal to create something that truly embodied the Prather family legacy, without ever feeling out of touch, which is rather like working with Lionel himself. He's the expert and that's exactly how we wanted The Prather Company to appear, top-notch quality and established success.”
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